The Challenge
We know our potential Members work in professions that don’t allow them to have a lot of spare time.
The last thing they want to hear is someone hardselling them insurance policies.
So, we won’t waste their time.
Core Creative Idea
We will place the MAS Elevator Pitch in office buildings. In the spare 15 seconds they spend in the elevator, they’ll see why they should choose MAS, at a glance.
Specialities: Concept, Art Direction, Ambient
Credits
Creative Directors: Damon O'Leary & Dave Nash
Art Director: Vikki Cheng
Copywriter: Damon O'Leary
